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Instead, the results indicate that you are probably looking for "deal breakers," harshly eliminating those who do not live up to your standards. People met their romantic partners through the recommendations of friends, family, or even at real-world locations known as "bars." Whatever signals and decisions led people to couple up were lost to science. According to the Pew Research Center, 5% of Americans in a committed romantic relationship say they met their partner through an online dating site.
Those 30 million people have generated billions of pieces of data.
Smoking was another big deal breaker, associated with a 10-fold drop in interest.
But the biggest deal breaker of all turned out to be age, at least for women.
But when it came to body weight, men were less likely to browse the profile of a woman who was heavy-set, whereas women showed little aversion to—with some showing even more interest in—heavier-set men.
These patterns also generally held for the second step, messaging, but with smaller effects. The results convince Ken-Hou Lin, a sociologist at the University of Texas, Austin, who also studies online dating.
Bruch and her team divided the rules into two broad categories, "deal breakers" and "deal makers," used to exclude or include people for the next level of contact.
Bruch wondered: Is mate selection like a job interview process, where the person with the best combination of positive factors wins?
For example, says Lin, "Tinder doesn't allow users to search, and emphasizes the photos much more than [personal] attributes, which might reduce the deal breaker effects." Then again, perhaps that simply shifts the deal breakers to a person's appearance instead.We talked to the men and women behind niche dating websites to find out what makes their crazy ideas so successful.From simple revenue models to familiarity with their customers, niche dating site creators believe they have a handle on their specific market.Are you carefully weighing every factor that makes someone a good romantic match?Not according to a study of more than 1 million interactions on a dating website published this week in the .